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Adult Offers Across Different Traffic Sources is worth reading before deciding that one particular traffic channel will work for every campaign. Different sources can attract completely different audiences, and factors such as targeting, traffic quality, restrictions, and funnel structure can have a major impact on the result. I found this subject among the materials published by HuntMe, which focuses on traffic and partnership programs. Their blog contains several articles that can help put these questions into context. If you are currently comparing traffic sources, I would recommend browsing their articles before committing a significant budget to a new direction.